FITNESS . SPORTS . HEALTH

You focus on the performance

We will handle everything else

Expert virtual assistant support for fitness and sports founders from someone who has been on your side of the desk.

• More time to do what you are brilliant at

• An inbox and diary that actually work for you

• A business that runs smoothly even when you are not looking

• Reliable support you can trust completely

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Our services

TRUSTED BY FITNESS AND SPORTS FOUNDERS ACROSS THE UK

Former gym owner · 8+ years in fitness · 10+ years executive support · UK based

TRUSTED BY

Our Clients

Proud to work with some brilliant people doing brilliant things.

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WHAT WE DO

Here is how we help

WHAT YOU ACTUALLY GET

More headspace to lead and grow your business. Inbox, diary and admin under control · Support that treats your business like their own. Systems and processes that work even when you are off the clock. A business that feels as good to run as it does to build.

Executive assistance

Diary management, email triage, travel coordination and keeping you one step ahead at all times.

Admin support

The day to day tasks that eat your time handled properly so nothing slips through the cracks.

Operations management

Processes, workflows and systems that make your business run like clockwork.

And more……

Project management, recruitment, process building. If it is slowing your business down we have probably got it covered.

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ABOUT

Hi, I‘m Sarah

Founder of The Fit VA,and I know what it is like to be you.

While building this business I was also running my own gym. So I have been on both sides of this. The founder buried in admin, members, staff and the day to day chaos, and the person trying to build a business that supports others through exactly that.

That experience gives me something most VAs simply do not have. A genuine, first hand understanding of what it takes to run a fitness business.

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WHO WE WORK WITH

The businesses we love working with

Founders and business owners in fitness, sport and health. That includes sports organisation, gyms, studios, coaches, consultants and wellness brands who need dependable support behind the scenes and someone they can trust to just get on with things.

We take care of the admin and operations that often get in the way so you can stay focused on what really matters. With over a decade of experience we are here as your virtual assistant to help things run smoothly behind the scenes.

Whether you are growing a gym, building a sports consultancy, running a fitness brand, leading a health business, or any business supporting these sectors, if you need reliable support from people who genuinely get your world, you are in the right place.

TESTIMONIALS

What our clients say

  • A woman with shoulder-length blonde hair, smiling, wearing a plaid blazer over a black top, standing outdoors in front of green leafy bushes.

    "I can't recommend Sarah highly enough. She started with me at Affleck & Co. 18 months ago as a VA and has since evolved into our Executive Assistant and Operations Lead. Her commitment, calm energy, and grace under pressure have been invaluable. From managing my chaotic diary to coordinating the Collective’s operations, Sarah keeps everything organised and running smoothly. She’s proactive, reliable, and a joy to work with. As her business grows, I wholeheartedly encourage others to bring her on board."

    Nicky Affleck - Founder & CEO, Affleck & Co.

  • Smiling woman with short brown hair, glasses, colorful beaded necklace, white sleeveless top, tattoos on arm and chest, beside pink flowers in an indoor setting.

    I reached out to Sarah when I was drowning and she reached in and pulled me up. 18months later Sarah is still by my side every week to get shit done.

    Sarah’s focus is magic. She’s in the detail so I can see the big picture. Whether it’s digging into a data heavy admin project, arranging events, or ensuring my finances are sorted every month she’s a trusted pair of hands. She has unprecedented access to my bank accounts and I know I can trust her with my all my information. I recommended her to anyone who ever asks.

    Ruth Faulkner - CEO & Founder, Toucan Content

  • A woman with long blonde hair wearing a blue top standing against a beige wall.

    Sarah has been an incredible support since the start of my business. Having someone I can completely trust with my details,

    Who keeps me consistently updated and takes the time to handle things I would not have the time to do, which has been invaluable.

    Sarah has genuinely taken so much off my plate, freeing up time to focus on growing my business. I would not hesitate to highly recommend her.

    Kerry - Founder of Girls In Sports

  • Close-up of a woman's face with dark brown hair, light skin, wearing a dark top and a maroon sweater, against a gray background.

    "Sarah is a shiny star - we have seen improvements in our efficiency since she joined our group. Sarah is calm under pressure, often rearranging events and meetings at short notice, displaying a positive attitude and enhancing our working relationships with internal and external clients. She has helped us to standardise our processes and record keeping for travel management.”

    Jude Walker - Programme Coordinator/ Administrator , Digital Epidemiology Services

  • A woman with long, wavy brown hair smiling in front of a teal circle background, wearing a leopard print top with ruffled shoulders.

    "I’ve had the pleasure of working with Sarah at Releaf, and she is an invaluable asset to our team. As Executive Assistant, she excels in organisation, HR, and recruitment, always managing tasks efficiently and professionally. Sarah’s proactive attitude and attention to detail have streamlined our processes, ensuring smooth operations. Her support has been essential to the success of our clinic, and I highly recommend her to any team looking for a dedicated and skilled colleague."

    Anne Craig - Clinic Services Manager, Releaf

  • Headshot of a smiling man with light brown hair wearing a light-colored, checked button-up shirt against a plain white background.

    "Having worked with Sarah in a ridiculously busy, high pressured start up, I can testify that Sarah is brilliant, diligent and truly client focused. Huge recommendation. Huge."

    Robbie King – Chief Operating Officer, Cignpost Diagnostics

  • Headshot of a smiling man in a dark suit and white shirt with a light gray background.

    Sarah is a great person to work with - creative, focussed and straight talking. She has helped us grow our Enterprise revenue through targeted white-label solutions; growing existing sites as well as launching new ones. She knows her business inside-out and has been a key partner, taking the time to understand our brands in order to maximise the potential return. She is organised, patient and importantly, not afraid to say if something isn't right. Sarah is a high-calibre account manager and I would have no qualms in recommending her.

    Joel Stern - Marketing & Growth Director, Global

Ready to get your time back?

Book a free call and let us talk about how we can support your business. We would love to hear what you are building.

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